I believe you should have multiple streams of income,” he added. “I don’t care if you’re a top executive at a Fortune 500 company. You don’t know what bubble is going to burst next that’s going to affect your income.” You can’t control what the economy is going to do. “And we merrily merrily eatin’ off these streams”Įxantus, in an interview with Money: “If we learned anything from the great recession of 2008, it’s that if you are relying on just one source of income, you’re creating economic suicide. This is why cooperative economics is important.” All of those things that help you together as a community. “When people get themselves together individually, it changes their schools it changes politics it helps decrease crimes. I grew up in the projects - and we didn’t care.” “I told him, ‘Please don’t die over the neighborhood / That your momma rentin’”Įxantus, in an interview with Money: “In a community where people own their own property, they take care of it. “When we spend with no direction or goal, we put our livelihood and those we are responsible for in jeopardy of continuing the cycle of poverty." “Financial freedom my only hope / F-k livin’ rich and dyin’ broke”Įxantus, in his book: “Oftentimes our focus is on living for now and spending our income on things that bring instant gratification, but when it’s all said and done many of us aren’t able to leave our children in a better financial position than how we arrived here." Here are several examples of how Exantus interpreted Jay-Z's lyrics. “If you played basketball, Jay-Z threw up the alley-oop, and I’m the center and I just had to dunk it down,” Exantus said of the financial lessons throughout the album.
JAY Z 444 PLAYLIST HOW TO
"A lot of the similar routes in our stories is what allowed me to write in a way where I can channel what he can see or what he was thinking," Exantus said.Įxantus's book includes step-by-step guides on how to create a budget, how to get your credit back on track, how to create passive income, how to buy a home, how to start your own business and how to create economic empowerment in the black community. Among his many business ventures, Jay-Z launched his own label, Roc Nation, in 2008, and launched Tidal, a music streaming platform, in 2015. They both left those businesses to become entrepreneurs. As Jay-Z rose to the top of Def Jam Recordings, Exantus became a vice president at JP Morgan Chase Bank at just 24 years old. And both he and Jay-Z enjoyed success in their respective industries. Jay-Z grew up in the projects in Brooklyn, while Exantus grew up in the St. Indeed, the first line of the book describes Jay-Z’s Grammy-nominated album as “the blueprint to bridging the wealth gap and solving economic inequalities for African Americans.” Jay-Z’s delve into financial advice for the black community is not a new concept that he focuses on in his music, but Exantus said it is more pronounced on 4:44.įor Exantus, Jay-Z’s advice is particularly personal. These financial lessons are particularly resonant for the black community, Exantus said. “Build yourself up first, but build yourself up with the community in mind.” “Whether it’s talking about not spending your money frivolously, or fixing your credit, or becoming a homeowner, or starting your business, or talking about spirituality, a lot of these concepts are really about you as an individual,” Exantus told Money. Exantus’s recently published book, The Wake Up Call: Financial Inspiration Learned From 4:44 + A Step By Step Guide on How to Implement Each Financial Principle, includes guidance on how to build credit, take steps toward home ownership and become an entrepreneur. “Financial freedom,” Jay-Z says, is the key to success - particularly within the black community.Īnd for Exantus, Jay-Z’s words have impacted his life so much that he transformed them into a personal finance book that examines and builds on the music mogul's insights.
Nominated for "Record of the Year" at the upcoming Grammy Awards, "The Story of OJ" carried an important financial message that, Exantus would later learn, is examined throughout the rest of Jay-Z’s album. In fact, he even remembers the day - it was Jand Exantus had stayed up until midnight for Jay-Z's latest album 4:44 to finally be released. Personal finance expert Ash Exantus played Jay-Z's "The Story of OJ" over and over again the first time he heard it.
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